Staging isn’t optional in New York City — it’s essential,” says Randy Baruh of The Randy Baruh Team at Compass. “It’s not decoration; it’s a business strategy.”
With buyers forming first impressions online, presentation determines performance. “Your photos and videos are your first showing,” Baruh explains. “In Brooklyn Heights, Tribeca, and Chelsea, where competition is fierce, properly staged homes sell faster and for significantly higher prices.”
Randy’s team collaborates with top interior stylists to craft environments that resonate emotionally and photograph beautifully. “We don’t fill a room; we create a lifestyle,” he says. “Staging bridges imagination and reality.”
Even in occupied homes, light staging — decluttering, editing, and accessorizing — can dramatically shift buyer perception. “You want buyers to see themselves, not your story,” Baruh notes.
Through Compass Concierge, his sellers can access professional staging with no upfront cost. “It’s a game-changer,” he says. “We remove financial hesitation so clients can maximize their property’s impact.”
Whether it’s a Park Slope brownstone, a Tribeca loft, or a Brooklyn Heights townhouse, Baruh approaches every space with cinematic precision. “Staging turns a listing into a headline,” he adds. “In NYC, where buyers decide in seconds, it’s the difference between selling and sitting.”