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How The Randy Baruh Team Markets Differently

July 7, 2022

Join top real estate agent Randy Baruh as he sits down to share exclusive insider marketing strategies. When listing your home for sale, Randy and his team go above and beyond to market your home strategically, through access to his 400K+ social media followers, professional videography, and, in some cases, hiring Broadway dancers for added flare! Randy is here to give you the most effective tips and tricks so you establish connections with potential buyers and sell your NYC home for its highest value.

There are two types of agents ... ones that do the bare minimum ... put the home on a website and hope that it sells. Then there’s what I do ... I aggressively and actively market your home right from the start ... because we know that the highest probability of a sale takes place in the first two to four weeks.

Staging and Photography

Potential buyers determine the value of your home based on the photos and online tour ... and they can tell the difference between average photos and professional photos. (Showing contrast of good vs. bad real estate photography

We have a professional photographer that specializes in bringing out the great features of your home. We also have a professional videographer and production team that we work with to create a property video. The virtual video tour is then featured on all listing platforms, social media and YouTube.

Obviously the better the home shows, the more value a buyer sees! So we have a professional stager that will come in, assess the appeal of your home to buyers, and make any recommendations to increase interest. In fact, did you know that staged homes sell 79% faster and sell for 17% more than a non-staged homes? We typically have our stager come in within a couple of days of us choosing to work together.

Syndicated Advertising

90% of all buyers start their home search online. Your home will also be showcased on 100s number of websites.  (Have a page that shows all the websites their home will be on) Can you see how this much exposure ... this many eyeballs ... will lead to ... more showings ... more offers ... and a higher price.

  • We also write our Listing Description Focused on SEO 
  • We send out a targeted Just Listed Postcard Mailer to surrounding buildings in the area, including co-op and condo homeowners and renters of comparable apartments. 

When we launch the listing, your home is showcased on dozen of websites including Corcoran, StreetEasy, Trulia, Zillow our website baruhteam.com (graphic that shows all the websites their home will be on) This much exposure means many more eyeballs on your home which leads to... more showings.. more offers and ultimately a higher sales price. 

Outreach

One of the main differences between active and passive marketing is that our team spends one to two hours a day prospecting ... over the phone and through social media ... to find a buyer that is interested in your home.

We call local brokers, homeowners, potential buyers, past clients and renters to get them through the door to take a look at your home. Create carousel ads to run across digital platforms. We also conduct direct outreach to mortgage brokers, real estate attorneys, estate planners, financial advisors, title companies, etc. Individuals who have access to clients who may be interested in your home.

One of the reasons that many of our clients have chosen to ... list with me ... is because of the regional and global network of agents that I’m connected with ... so we will notify all of the agents in my office ... as well as the agents that are active in this marketplace.

We hold a private broker’s only open house for top-producing agents in the area. So that if they have any buyers we’re sure to have your home on their radar.

Corcoran also has a proprietary Social AI Engine, powered by Adfenix, that advertises your homes to buyers online who are actively looking for properties within your home's price point and neighborhood. These targeted ads will appear on sites they already frequent.

We create high-quality digital and print brochures and flyers for customers that come by. Depending on the scale of the listing, our team has also created custom websites and branded takeaways.

 

Ongoing Efforts and Strategies:

  • Send out weekly E-blasts to 3,000+ brokers, these go out four times per week
  • Schedule Weekly Open Houses 
  • Schedule daily showings by appointment request
  • Advertising across our social channels including Facebook, Instagram, TikTok, LinkedIn and more
  • Weekly Activity Report to keep you updated on all listing activity 
  • Proactively follow-up with all the visitors via email, calls, and mailings

Multi-Channel Marketing Effort:

  • Listing launched on Corcoran.com
  • An email is sent out to our database with numerous different link options to guide the buyer through different marketing channels
  • Listing video and digital ad goes out to Facebook, YouTube, Instagram, Twitter, LinkedIn, and other listing distribution services (Zillow, StreetEasy, etc.)
  • The viewer of the video gets a link to Corcoran.com so we can drive traffic to our own website, and can analyze the results
  • A short-form version of the video is posted to our Instagram channel the day the video is released
  • A short-form video is posted to Facebook as well. This post is linked back to the listing on Corcoran.com to keep pushing traffic to your listing. The following day this post is then boosted. Then 24 hours later the post is created into an ad on Facebook and Instagram.
  • Weekly Texts with video and digital ad
  • Email Blasts with video and/or digital ad
  • Follow-up Calls (a personal touch is necessary to go along with the above approach).

Featured Press & Media Posts

Press

Kate Moss and Johnny Depp's former Greenwhich Village Apartment Hits the Market

By The Randy Baruh Team / August 11, 2023

Press

Kate Moss and Johnny Depp's Former NYC Love Nest asks $15.5M

By The Randy Baruh Team / August 11, 2023

Press

Greenwich Village Residence Where Kate Moss Lived in the '90s Seeks $15.5M

By The Randy Baruh Team / August 11, 2023

Press

If You're Not Leaning Into Video and Social, You're Going to Get Passed By

By The Randy Baruh Team / August 11, 2023

Press

How Randy Baruh Uses AI for Real Estate Listings

April 11, 2023

Press

Brooklyn Real Estate Six Months Later: Two Sold, One in Contract, One Still Available

By Brownstoner / May 15, 2020

Press

Top 10 Brooklyn Real Estate Listings: A Finish Co-op in Sunset Park, a Crown Heights Limestone

By Brownstoner / November 24, 2019

Press

Top 10 Brooklyn Real Estate Listings: A Co-Op in Flatbush, a Standalone in Bay Ridge

By Brownstoner / November 10, 2019

Press

Spacious Co-op in Prewar Brooklyn Heights Tower With Fanciful Exterior, Updates Asks $1.5 Million

By Brownstoner / November 5, 2019

Press

Manhattan's most dramatic price cuts include Fifth Avenue co-op reduced by $555K

By Brownstoner / August 8, 2019

Press

The most spectacular new listings in NYC include Gramercy brewery-turned-condo

By Brownstoner / August 5, 2019

Press

Brooklyn’s luxury market saw 16 contracts signed last week: Stribling

By Brownstoner / April 25, 2019

Press

A true two bedroom, two bath in Dumbo, for a relative steal at $1,325,000

By Brownstoner / February 25, 2019

Press

Before & After: A Humdrum Home in Brooklyn Receives a Stylish Revamp

By Brownstoner / September 11, 2018

Press

New Listings

By Breownstoner / July 26, 2018

Press

How much for a sun-filled Upper East Side 2BR with custom finishes?

By Brownstoner / July 11, 2018

Press

Top 10 Brooklyn Real Estate Listings: A Corner Loft and a Minimalist Brownstone

By Brownstoner / April 1, 2018

Press

Park Slope Home With Zen Vibe and Three More to See This Weekend, Starting at $1.695 Million

By Brownstoner / March 23, 2018

Press

Shape up: five homes for fitness

By Brownstoner / January 12, 2018

Press

Massive One Brooklyn Bridge Park Condo With Rooftop Cabana, Skyline Views Asks $8.75 Million

By Brownstoner / January 8, 2018

Press

The Mountaintop

By Corcoran / November 27, 2017

Press

Brooklyn's most expensive home for sale is this $19.5M condo

By Curbed / October 2, 2017

Press

A New Brooklyn Listing Becomes the Borough’s Most Expensive

By Corcoran / October 2, 2017

Press

3D videos: A new way to tour NYC real estate up for sale

By AM New York / August 6, 2017

Press

Postmodern Upper East Side townhouse tries again for $40M

By Curbed / January 26, 2017

Press

Art dealer Martin Zimet lists UES townhouse for $40M

By The Real Deal / January 26, 2017

Press

Goldman Sachs Alum Turns to Virtual Reality to Sell $57 Million Mansion

By Bloomberg / December 6, 2016

Press

Live Large Over Union Square in This Penthouse Loft

By Corcoran / September 13, 2016

Press

Done Deals: DUMBO

By Brokers Weekly / June 15, 2016

Press

Living Large: East 61st Street

By CBS / May 25, 2016

Press

These Were the Top Home Sales in BK, Queens in March

By The Real Deal / April 5, 2016

Press

A New Dimension in Home Buying: Virtual Reality

By The New York Times / February 14, 2016

Press

Finding Real Estate Steals In The City

By Corcoran / November 30, 2015

Press

On the Market: Harlem Charmer

By Corcoran / November 11, 2015

Press

Last week's prettiest new listings include Demi Moore's triplex penthouse in the San Remo

By Brownstoner / November 4, 2001

Press

Remaking a ‘Developer Special’ in Brooklyn

By Brownstoner / January 16, 2001

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