Selling property in New York City is not for the faint of heart. “Between co-op boards, contract negotiations, and compliance, going it alone is a costly gamble,” says Randy Baruh of Compass.
Many FSBO sellers underestimate the complexity of the NYC market. “From pricing strategy to photography, exposure, and qualified buyer vetting — every step requires professional execution,” Baruh explains. “Without that, listings stagnate.”
His team leverages the Compass national network, targeted social media, and international syndication to generate maximum visibility. “We bring a full media ecosystem — photography, film, and analytics — to every listing,” Baruh says.
Statistically, broker-represented homes sell faster and for 10–15% more than FSBO listings. “We don’t just list properties; we curate narratives that drive emotional and financial response,” he adds.
For sellers in Tribeca, Brooklyn Heights, and Cobble Hill, representation by The Randy Baruh Team ensures compliance with New York’s strict legal and disclosure requirements. “A mistake in documentation or timing can derail a deal,” Baruh warns.
“In this market, experience equals leverage,” he says. “And the right agent doesn’t just sell your home — they protect your equity.”